Montréal Fashion Week – Fall 2012, Part 3

Annie 50

Annie Chagnon and Amélie Gingras-Rioux are the two designers behind the label Annie 50. Inspired by the 1950s and based on ethical production principles, their ready-to-wear line is simultaneously contemporary and classically retro. Their show was skillfully orchestrated with all the models posing in pin-up poses for the photographers. The music ranged from the Dirty Dancing soundtrack to popular 1950s songs and gave everyone in the audience something to sing along to.

    

    

    

    

Hip & Bone

    

    

    

    

In contrast to the softer and elegant retro aesthetics of Annie 50, Hip and Bone presented a rougher, hard-edged street look. Their show featured spectacular visuals, ranging from images of Martin Luther King projected on the big screen, to the face of Mao Zedong prints, and even a German shepherd dog as a catwalk companion.

RUDSAK

    

    

    

The RUDSAK collection for next summer is once again classically stylish and elegant for both men and women. True to his classic colours and cuts, designer Evik Asatoorian knows how to dress both men and women in casual, formal, and outer wear and equip them with accented accessories.

    

    

    

    

This article is also available at CULT Montreal.

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